About

In Thai, “PATTARAPHAN”
(pronounced pat-ta-ra-pun)
translates to “beautiful skin.”

PATTARAPHAN: Redefining Contemporary Thai Jewelry

PATTARAPHAN is a Bangkok-based genderless fine jewelry brand that blends edginess with wearability, tradition with modernity, and boldness with subtlety. Founded in 2018 by Pattaraphan (Nok) Salirathavibhaga, the brand takes its name from the Thai word “Pattaraphan” (ภัทรพรรณ), meaning “beautiful skin.” This name reflects the brand’s philosophy of creating jewelry that feels like an extension of the wearer—natural, confident, and effortlessly stylish.

Design Ethos & Inspiration
At its core, PATTARAPHAN’s designs balance rebellion and refinement, seamlessly incorporating Thai heritage, artisanal craftsmanship, and a contemporary aesthetic. The brand’s signature style features bold textures, sculptural silhouettes, and minimalist forms, making each piece both statement-making and timeless. Every collection tells a story, often inspired by childhood memories, personal experiences, or cultural symbolism.

Craftsmanship & Sustainability
PATTARAPHAN pieces are designed and handcrafted in Thailand by skilled local artisans. The brand embraces limited-production ethics, ensuring each piece is made with care, attention to detail, and respect for traditional jewelry-making techniques. By supporting Thai craftsmanship, PATTARAPHAN preserves cultural artistry while introducing modern interpretations of fine jewelry.

Signature Collections & Materials
The brand often incorporates elements such as sterling silver, gold vermeil, solid gold, and natural gemstones like red garnet to add depth and symbolic meaning. One of its standout collections, “Akani” (อัคนี), is inspired by the shape of a matchstick, symbolizing fire, passion, and childhood nostalgia. Textures play a crucial role, from spiky, flame-like surfaces to smooth, polished finishes that echo the contrast between strength and delicacy.

PATTARAPHAN’s Impact
Since its launch, PATTARAPHAN has gained international recognition for its genderless, minimalist, and avant-garde approach to fine jewelry. The brand has been featured in global fashion publications and worn by style icons who appreciate its bold yet effortless aesthetic.

With a vision to redefine Thai fine jewelry for a new generation, PATTARAPHAN continues to push boundaries, proving that luxury can be both edgy and meaningful, personal and universal.

BIOGRAPHY PATTARAPHAN

Pattaraphan Salirathavibhaga was born and raised in Bangkok, Thailand. Trained as a bench jeweler and an artist, she cherishes the bond between stories and the maker’s hand. Enraptured by the intimacy of jewelry and its function as precious sculptures on the human body, she is passionate about creating jewelry as unique meaningful objects as well as experimenting with new ideas.

Pattaraphan graduated from pratt institute in new york city with highest honors and an outstanding student awards in 2017. She earned the prestigious gia graduate diamonds diploma in late 2018.